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Paddy's & Everyday Fashion

Client: Paddy's

Product: Fashion

Insight: Paddy's customers are all about affordability, range and convenience. Paddy's wanted to showcase that affordability and range also applied to fashion.

Solution: A fashion content series was created sourcing product from Paddy's. Everyday fashion moments from work to date night were showcased. Here, its all about Sunday Brunch in you best fit ever.

Paddy's & Home Styling

Client: Paddy's

Product: Homewares

Insight: Paddy's customers love sharing a meal with family and friends at home. While Paddy's was their go-to for affordable and fresh fruit & veg it wasnt top of mind for fresh styling idea's for the home.

Solution: A 'how-to' styling series focusing on all area's of the home. In this video, it was all about the dining table.

Paddy's & Pet's

Client: Paddy's

Product: Everyday Pet needs

Insight: Paddy's customers love their pets. While Paddy's was top of their consideration list for affordable and fresh fruit and veg, it wasnt top of mind for everyday Pet needs.

Solution: Meet Bobby Brussells, whose owner chooses Paddy's for affordable pet accessories.

POWERING OUR CLIENTS

  

Pacific Magazines, formerly the digital, social, print lifestyle division of Seven West Media, owner of iconic brands marie claire, House & Garden, Better Homes & Gardens, InStyle. In A Row Services: strategic brand transformation towards acquisition by Bauer Media (Are Media); Strategic Sales up-skilling; business modelling and workflow; video strategy; brand & audience strategy; new revenue streams, training and implementation.

  

Sydney markets drives $250 million worth of fresh fruit, vegetables and flower sales annually. Sydney Markets powers 20,000 businesses and is an important part of the NSW economy. In A Row Services: brand strategy and health study towards 2024 strategic imperatives and new revenue streams. Led tender process for rebrand.

Surfing Australia is a National Sporting Organisation that guides, and promotes the development of surfing in Australia.  In A Row Services: Brand and Sales Strategy for flagship commercial products; go-to market pricing and pitch.


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